Wednesday, February 25, 2009
STAMPIN' UP! Big announcement !!!!!
During Shelli's (Stampin' Up!) teleconference last night, it was announced that we will be moving back to an annual catalogue. We have been evaluating our catalogue strategy for some time to determine what is most effective for you, and based on what we've learned and the feedback you have provided, we have decided to return to an annual catalogue.
Because of the lead times involved in creating a catalogue and the products that go into it, we had originally planned to make this change in July 2010. However, after considering the current economic situation and the effect it is having on your businesses, we have re-evaluated the timeline for this change and decided to launch the annual Idea Book & Catalogue this coming July 2009.
What does this change mean to you?
Beginning in July 2009, we will go back to an annual catalogue.
The Décor Elements catalogue will continue to be separate from the Idea Book & Catalogue, and will come out twice a year.
The mini catalogue program will change to include three mini catalogues a year, each lasting for four months.
In addition to the changes mentioned above, we will be introducing a small selection of hostess sets in each mini catalogue. This will give your customers even more reason to host multiple workshops throughout the year.
We know that you will have lots of questions about these changes, and we will be providing more details in the coming months. Look for even more information to come as we get closer to the release of our new annual catalogue in July.
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